The Future of Marketing Communications
The science and art of marketing communications has long been misunderstood. When times get tough, this is typically the budget that is reduced or eliminated. However, countless studies show that this approach is usually a mistake. In fact, those same studies point out that a down economy is usually the best time to gain market […]
June 2011 Thoughts
The June 2011 Thoughts That Count from NextLevel Thinking: “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.” {David Ogilvy, American Advertising Icon} Spread the […]
Building a Brand…Starts with Knowing Who You Are
When NextLevel Thinking began building a brand for OGsys, an oil and gas accounting software provider based in Ft. Worth, the first thing we noticed was that nobody knew exactly what to the call the company. The company’s official name at the time was Oil and Gas Information Systems, Inc. – a mouthful that was […]
NextLevel Thinking Unveils New Offering
NextLevel Thinking unveiled a new offering at the Association of Donor Recruitment Professionals (ADRP) annual meeting this week in Minneapolis, Minnesota. Every blood center is different. From the way they do business to the size of the center. It is because of this that we have developed a Creative Program Package that can be fitted […]
NLT Assists at OGsys User Group Meeting
Our client, OGsys, is an oil and gas accounting software company that accelerates answers to critical questions impacting their clients’ daily productivity and overall success. As the first company to develop an oil and gas accounting software application for the personal computer, OGsys has been a pioneer in the industry for nearly 30 years. They […]
NLT Presents Building a Brand
NextLevel Thinking was in Las Vegas for the CBBS/SCABB Joint Meeting. They presented Building a Blood Center Brand. An overview of the presentation follows: I would argue that your brand is the most important asset at your blood center because it deals with the motivations that drive donors to donate blood and blood drive coordinators […]
GCRBC Wins Award
HOUSTON, TX (March 8, 2011)—One of NextLevel Thinking’s clients, Gulf Coast Regional Blood Center (GCRBC), was selected as the 2010 Marketer of the Year for the category of Physicians and Healthcare Services by the American Marketing Association Houston chapter. AMA Houston’s Marketer of the Year program recognizes exceptional marketing by Houston-area companies, organizations and institutions. The awards were presented […]
Envisioning Your Brand
Determining your brand is not only a complex undertaking, it is also very personal when done properly. Much like dieting (because I can relate everything to dieting!), building your brand is very much a lifestyle change. It is much more than the right graphics. A one-time project it is not. Your brand should be comprised […]
WorldFest Bronze Remi Award
Back in April of 2009, NextLevel Thinking partner Kirk Loudon ventured into the film arena by writing, producing, directing, and editing his first feature film FORWARD SLASH. The horror film was part of the 2009 WORLDFEST Film festival in Houston Texas, the 2nd oldest festival in the nation, and FORWARD SLASH took home the Bronze […]
But Paid Media Costs Money
So you have these television commercials or radio spots, or even print ads that are ready to hit the marketplace. Great! Here is the question…where are you going to run them? And a better question…what is this going to cost? Let’s answer the second question first. It is going to cost. This is where it […]