EMGS, a seabed logging company in the oil field business, came to us to try and break free from the clutter of the typical oil field marketing approach.

With a new look and direction for their communications, EMGS truly benefited from our more than 15 years experience in the industry.


OGsys provides timely answers to their client’s questions thru the relentless delivery of product innovation, education, and ongoing communication.  They call this accelerating answers.

As the first company to develop an oil and gas accounting software application for the personal computer, OGsys has been a pioneer in the industry for nearly 30 years.

After helping OGsys develop their accelerating answers brand, we made sure that their positioning and messaging stayed strategically focused and evolved through words, ideas, images, and names that delivered upon the promise they made to their current and potential clients.


Our team worked with Syntron’s leadership to facilitate the development of a Mission Statement that would guide the company’s future.

After attaining company-wide buy-in, we created and launched a brand positioning program and advertising campaign that clearly differentiated Syntron from their direct and indirect competition.

Paradigm Geophysical

The objective was simple…deliver a facelift to a geoscience organization while sustaining the integrity of the history that the company had built.

Our solution was met with open arms and the company benefited from this new positioning, messaging, and our leadership years for many years after the initial approach was developed and rolled out into the market.


Veritas was a remarkably successful company, but they were having a hard time differentiating themselves from both a sales and marketing perspective. We talked with many of their incredibly happy clients to really understand the reasons that they continued to do business with Veritas.

It was the answers to these types of questions that really allowed us to understand what truly set them apart from their competition.

With a new identity and direction, our team was able to position Veritas, a global oil and gas visualization company, as an expert in this new digital modeling field.

Eric Poerschke

In another life, I’m pretty sure I was a psychologist!

What’s the most inspiring part of your job?

My absolute best days are when we’re able to help a client see their business differently. It’s usually at this point when things begin to take off and the effectiveness of what we can do for them begins to be realized both internally and externally in a very powerful way.

The best piece of advice I’ve ever been given is don’t get too high on the highs and too low on the lows. This advice was from my high school basketball coach.
If you could possess one super-human power, what would it be?

I think it would be so cool to be able to fly. The different vantage points would be amazing and the ability to get places quickly would be awesome.

What did you want to be when you grew up?

As a young fella, I probably wanted to be the usual things like a policeman, fireman, etc. But from high school on, I have always wanted to own my own business. In graduate school, my buddies were sure that I would make a living helping people/organizations see things from a different perspective. They were right!

What advice would you give a candidate who wants to join our team of superstars?

Be prepared to deliver absolute excellence, while being part of a very caring, results-oriented, drama-free work environment.

What one food do you wish had zero calories?

There are a whole bunch of food categories that I wish had zero calories. If I had to pick one, it would definitely be tortilla chips with guacamole, chili con queso and/or salsa.

What do you like to do in your spare time?

My favorite thing to do, by far, is to hang out with my family…Tracy, Erin, Trey and Kyle. My peeps!

Which of the three NextLevel Thinking core values resonates the most with you?

I think giving the client what they need, not just what they want really defines NextLevel Thinking. We have seen some extraordinary results from those clients that have really embraced this collaborative approach.