The objective of this initiative was to permanently increase the blood supply in the Texas Gulf Coast Region. The first step in the process was to understand how donors and non-donors felt about the concept of blood donation.
Our findings allowed us to guide The Blood Center out of the blood business and into the life business. The focal point was the phrase Commit for Life. This phrase became a point of differentiation and a new way of doing business.
People working together to save lives by donating blood…that is what Commit for Life is all about.
At the Y Factor, the physician-led team of urology experts is dedicated to the study and practice of men’s urological health and wellness. Your health matters, which is why they have dedicated their efforts to the comprehensive care of their patients.
Their urologically-inspired approach ensures a diagnosis based on an overall understanding of the underlying cause of your health problem. Identifying the source of your health issues creates a pathway to collaboratively work together with them to develop life-enhancing treatments targeted at improving vitality and quality of life.
The folks at Life Source are compassionately driven and were looking for ways to communicate with those individuals willing to embrace the pursuit of impacting lives on a regular basis.
Brightening lives through blood donations means recipients and their families may have a gift of life and a promise of hope. For the donor, it is the selfless way of giving that comes with helping others in such an impactful way.
Brighten Life!
Changing ads in a campaign from time to time may be necessary to keep it fresh, but such changes don’t have to interfere with the consistency of the brand’s voice. And that was the case with the UBS Hero brand.
The challenge was moving from helping donors feel like a hero to making blood donation an important part of who they are.
As a result, United Blood Services is now helping people find the hero in themselves!!!
It’s simple really. Central Blood Bank wanted to ask donors to do two things.
One, take time each quarter to brighten the lives of others in the community…by donating blood. And two, encouraging donors to share their lifesaving experience with family and friends.
They call that…Brighten Life!
You are the key to making a difference. And all we ask is that you donate blood one more time each year. So, if you normally donate once a year, a second visit could help save twice the lives. If you now donate twice; how about three?
Think of the difference you can make with just one more blood donation. That’s the difference in life.
Austin, Texas is an island of liberalism in the vast Texas landscape. To the people who choose to make Austin their home, it is the center of the universe – the best place to live in the best state in the country.
The marketing strategy needed a unique personality to fit this distinctive city. Professionally funky seemed to work and Life is in your hands delivered.
Assistant Account Manager / Content Curator
The Discriminating Ideator
The Discriminating Ideator excels in generating original ideas and critically evaluating them, effectively blending creativity with practical judgment. They are adept at not only coming up with innovative concepts but also in assessing their feasibility and potential impact.
Invention, Discernment
Learn more about how our team utilizes Working Genius.
a race car driver. As a child, I had a desire to become a race car driver even though I didn’t have any particular exposure or introduction to the sport. It was just an early gut feeling I had. For some reason I felt like I knew it would be something I would enjoy!
That feeling of getting to work on something you enjoy and are passionate about, and when finished, feeling like you did a good job. That just makes me want to do more!
don’t take any wooden nickels.
I don’t see how you can answer anything other than flying. It would solve so many of life’s issues. There are obvious benefits like efficient travel and scenic views.
But think about this. It is a common thing to “go for a walk” to relieve some stress but how lame is that in comparison to someone who can take a couple minutes to “go for a flight”. Flying would provide a sense of joy and freedom that would allow me to forget about all of my current problems, allowing me to reset and return with a new focus. I’d never be stressed again.
A race car driver in my early ages, and then I shifted towards basketball when I realized I was pretty good. I wanted to go to the NBA. I was also inspired by Dude Perfect growing up, to the point where me and my friends had a YouTube Channel making trick shot videos. I wanted to be like them.
Make yourself available!
Probably chocolate chip cookies. I eat them pretty much every night and I don’t think I will be able to do that much longer.
Play golf, tennis, listen to music, be with friends and family, eat good food. I am a person who enjoys having hobbies, so I am always open to trying new things.
We listen before we lead. Those who give the best advice are the ones who listen well!
Managing Partner
The Intuitive Activator
The Intuitive Activator stands out for their ability to quickly initiate action and kickstart projects with a blend of instinct and momentum. Their strength lies in their spontaneous energy and knack for turning concepts into tangible actions, making them invaluable in dynamic environments.
Discernment, Galvanizing
Learn more about how our team utilizes Working Genius.
a psychologist!
My absolute best days are when we’re able to help a client see their business differently. It’s usually at this point when things begin to take off and the effectiveness of what we can do for them begins to be realized both internally and externally in a very powerful way.
don’t get too high on the highs and too low on the lows. This advice was from my high school basketball coach.
I think it would be so cool to be able to fly. The different vantage points would be amazing and the ability to get places quickly would be awesome.
As a young fella, I probably wanted to be the usual things like a policeman, fireman, etc. But from high school on, I have always wanted to own my own business. In graduate school, my buddies were sure that I would make a living helping people/organizations see things from a different perspective. They were right!
Be prepared to deliver absolute excellence, while being part of a very caring, results-oriented, drama-free work environment.
There are a whole bunch of food categories that I wish had zero calories. If I had to pick one, it would definitely be tortilla chips with guacamole, chili con queso and/or salsa.
My favorite thing to do, by far, is to hang out with my family…Tracy, Erin, Trey and Kyle. My peeps!
I think giving the client what they need, not just what they want really defines NextLevel Thinking. We have seen some extraordinary results from those clients that have really embraced this collaborative approach.
