To differentiate South Jetty Coolers in the high-end cooler market, we decided to tell the story from the cooler’s perspective. And that’s how Life from Cooler Perspective was born!
Let’s see what the cooler has to say: I picture myself on an outdoors show, gracing the bow of a flat’s skiff or next to a campfire in the woods. Keeping the days catch or nights refreshments cold for days. But the reality is, I spend much of my time elsewhere. Chilling wine on the patio one evening, holding juice boxes at a birthday party the next. I’m a South Jetty Cooler. Durable, versatile. Made for the outdoors, comfortable next door.
That’s life from a cooler perspective.
How Do We Gain More Market Cher? That was the question asked one morning in Southeast Louisiana. Creole Foods of Opelousas is the family owned, regional producer of Tony Chachere’s Creole Seasoning, a recognizable packaged good that had matured in its life cycle.
After a thorough assessment of marketplace conditions, strategic plans were prepared to accelerate sales and increase the usage of the product. The creative strategy brought the famous chef and founder Tony Chachere to life by creating his animated likeness, “Little Tony.” The fun-loving Cajun character showed up on product packaging, in-store displays, and television commercials.
Old Smokey is a familiar name to most Texans. Many have owned the barbecue grill at one time or another. However, with a market saturated with similar products and revenues on the decline, there was a critical need for viable methods of creating new growth.
Based on a comprehensive analysis of the entire market, we developed a strategic plan incorporating product innovation and a vision for the future. Simultaneously, we created the award winning “Fire It Up” campaign, including the animated character named “Lil Smokey.” You could say that Old Smokey has regained their fire.
Assistant Account Manager / Content Curator
The Discriminating Ideator
The Discriminating Ideator excels in generating original ideas and critically evaluating them, effectively blending creativity with practical judgment. They are adept at not only coming up with innovative concepts but also in assessing their feasibility and potential impact.
Invention, Discernment
Learn more about how our team utilizes Working Genius.
a race car driver. As a child, I had a desire to become a race car driver even though I didn’t have any particular exposure or introduction to the sport. It was just an early gut feeling I had. For some reason I felt like I knew it would be something I would enjoy!
That feeling of getting to work on something you enjoy and are passionate about, and when finished, feeling like you did a good job. That just makes me want to do more!
don’t take any wooden nickels.
I don’t see how you can answer anything other than flying. It would solve so many of life’s issues. There are obvious benefits like efficient travel and scenic views.
But think about this. It is a common thing to “go for a walk” to relieve some stress but how lame is that in comparison to someone who can take a couple minutes to “go for a flight”. Flying would provide a sense of joy and freedom that would allow me to forget about all of my current problems, allowing me to reset and return with a new focus. I’d never be stressed again.
A race car driver in my early ages, and then I shifted towards basketball when I realized I was pretty good. I wanted to go to the NBA. I was also inspired by Dude Perfect growing up, to the point where me and my friends had a YouTube Channel making trick shot videos. I wanted to be like them.
Make yourself available!
Probably chocolate chip cookies. I eat them pretty much every night and I don’t think I will be able to do that much longer.
Play golf, tennis, listen to music, be with friends and family, eat good food. I am a person who enjoys having hobbies, so I am always open to trying new things.
We listen before we lead. Those who give the best advice are the ones who listen well!
Managing Partner
The Intuitive Activator
The Intuitive Activator stands out for their ability to quickly initiate action and kickstart projects with a blend of instinct and momentum. Their strength lies in their spontaneous energy and knack for turning concepts into tangible actions, making them invaluable in dynamic environments.
Discernment, Galvanizing
Learn more about how our team utilizes Working Genius.
a psychologist!
My absolute best days are when we’re able to help a client see their business differently. It’s usually at this point when things begin to take off and the effectiveness of what we can do for them begins to be realized both internally and externally in a very powerful way.
don’t get too high on the highs and too low on the lows. This advice was from my high school basketball coach.
I think it would be so cool to be able to fly. The different vantage points would be amazing and the ability to get places quickly would be awesome.
As a young fella, I probably wanted to be the usual things like a policeman, fireman, etc. But from high school on, I have always wanted to own my own business. In graduate school, my buddies were sure that I would make a living helping people/organizations see things from a different perspective. They were right!
Be prepared to deliver absolute excellence, while being part of a very caring, results-oriented, drama-free work environment.
There are a whole bunch of food categories that I wish had zero calories. If I had to pick one, it would definitely be tortilla chips with guacamole, chili con queso and/or salsa.
My favorite thing to do, by far, is to hang out with my family…Tracy, Erin, Trey and Kyle. My peeps!
I think giving the client what they need, not just what they want really defines NextLevel Thinking. We have seen some extraordinary results from those clients that have really embraced this collaborative approach.
