Products

South Jetty Coolers

To differentiate South Jetty Coolers in the high-end cooler market, we decided to tell the story from the cooler’s perspective.  And that’s how Life from Cooler Perspective was born!

Let’s see what the cooler has to say:  I picture myself on an outdoors show, gracing the bow of a flat’s skiff or next to a campfire in the woods. Keeping the days catch or nights refreshments cold for days. But the reality is, I spend much of my time elsewhere. Chilling wine on the patio one evening, holding juice boxes at a birthday party the next. I’m a South Jetty Cooler. Durable, versatile.  Made for the outdoors, comfortable next door. 

That’s life from a cooler perspective.

Tony Chachere’s

How Do We Gain More Market Cher? That was the question asked one morning in Southeast Louisiana. Creole Foods of Opelousas is the family owned, regional producer of Tony Chachere’s Creole Seasoning, a recognizable packaged good that had matured in its life cycle.

After a thorough assessment of marketplace conditions, strategic plans were prepared to accelerate sales and increase the usage of the product. The creative strategy brought the famous chef and founder Tony Chachere to life by creating his animated likeness, “Little Tony.” The fun-loving Cajun character showed up on product packaging, in-store displays, and television commercials.

Old Smokey

Old Smokey is a familiar name to most Texans. Many have owned the barbecue grill at one time or another. However, with a market saturated with similar products and revenues on the decline, there was a critical need for viable methods of creating new growth.

Based on a comprehensive analysis of the entire market, we developed a strategic plan incorporating product innovation and a vision for the future. Simultaneously, we created the award winning “Fire It Up” campaign, including the animated character named “Lil Smokey.” You could say that Old Smokey has regained their fire.

Eric Poerschke

In another life, I’m pretty sure I was a psychologist!

What’s the most inspiring part of your job?

My absolute best days are when we’re able to help a client see their business differently. It’s usually at this point when things begin to take off and the effectiveness of what we can do for them begins to be realized both internally and externally in a very powerful way.

The best piece of advice I’ve ever been given is don’t get too high on the highs and too low on the lows. This advice was from my high school basketball coach.
If you could possess one super-human power, what would it be?

I think it would be so cool to be able to fly. The different vantage points would be amazing and the ability to get places quickly would be awesome.

What did you want to be when you grew up?

As a young fella, I probably wanted to be the usual things like a policeman, fireman, etc. But from high school on, I have always wanted to own my own business. In graduate school, my buddies were sure that I would make a living helping people/organizations see things from a different perspective. They were right!

What advice would you give a candidate who wants to join our team of superstars?

Be prepared to deliver absolute excellence, while being part of a very caring, results-oriented, drama-free work environment.

What one food do you wish had zero calories?

There are a whole bunch of food categories that I wish had zero calories. If I had to pick one, it would definitely be tortilla chips with guacamole, chili con queso and/or salsa.

What do you like to do in your spare time?

My favorite thing to do, by far, is to hang out with my family…Tracy, Erin, Trey and Kyle. My peeps!

Which of the three NextLevel Thinking core values resonates the most with you?

I think giving the client what they need, not just what they want really defines NextLevel Thinking. We have seen some extraordinary results from those clients that have really embraced this collaborative approach.