Non Profit

Pine Cove

Recruiting exceptional college-aged staff has been one of Pine Cove’s strengths and the challenge was how to keep this up as the Pine Cove Ministry continues to grow.

First, we recognized that Pine Cove sounded like every other “summer job” opportunity out there to college students, promising the “best summer ever”. We also heard that college students are most anxious about their future careers. And finally, there were more than 13,000 alumni telling us that the best thing they ever did to prepare them for their careers working at Pine Cove.

The innovative Selfless Adventure approach referred to the holistic, gospel-centered transformation that develops summer counselors spiritually, personally, and professionally, for a lifetime.

The Association of Former Students

Regarded as one of the premier alumni organizations in the country, the Association of Former Students wanted to help increase the visibility and perception of the organization among Former Students. We conducted focus groups around the state of Texas and conducted surveys with Former Students to understand their unique perspective.

Their market was divided into four distinct groups, all with unique backgrounds, needs and motivations for involvement. The groups were unified in purpose with a new vision, “The Aggie Network”. In addition, new involvement programs were implemented for current students and recent graduates to cement their current and future involvement.

San Diego Blood Bank

The San Diego Blood Bank provides you the opportunity to make a difference in the lives of others by making a financial contribution. One blood donation has the potential to save up to two lives…One financial donation could save thousands.

Whether you choose to donate money, donate a vehicle, name the San Diego Blood Bank in your will, or become a sponsor, you will have the satisfaction of knowing that your contribution strengthens our ability to make a difference in our community.

12th Man Foundation

It’s first down and $32 million to go, and the 12th Man Foundation has the ball for the North End Zone expansion project at Texas A&M’s famous Kyle Field. After spending three years in the design and development of the project, the 12th Man Foundation and Athletic Department needed a strategic marketing approach for this major league project.

After touring stadiums all over the country and interviewing thousands of football fans, our team made the strategic recommendation to accelerate the existing sales kickoff date by one year and elevate seat pricing by 25%.  By creating the name and brand identity for “The Zone,” followed by an initial advertising campaign and sales effort, the program exceeded the original projections well past the 5-year plan in just 8 weeks.

The Blood and Tissue Center of Central Texas

As the primary supplier of blood and tissue in Central Texas, compensation is received from customers for its day-to-day operations. Those operations include the collection, processing, testing, storage, and delivery services that are required to maintain a safe blood and tissue supply.

However, the cost of blood and tissue goes far beyond the day-to-day operations. Your financial contribution will help fund community outreach and capital projects that are essential to assure that needed blood and tissue are available.

Life is in your hands. Invest in our community.

Voice of San Diego

The Voice of San Diego is an independent, non-profit web source for news, opinion, and commentary on local government, housing, environment, education, sports, and other issues in the greater San Diego Area.

Our job was to help VOSD increase subscriptions and offer a more structured fundraising program that would enable the organization to become the number one on-line news publication in the greater San Diego area, and that goal was achieved.

Eric Poerschke

In another life, I’m pretty sure I was a psychologist!

What’s the most inspiring part of your job?

My absolute best days are when we’re able to help a client see their business differently. It’s usually at this point when things begin to take off and the effectiveness of what we can do for them begins to be realized both internally and externally in a very powerful way.

The best piece of advice I’ve ever been given is don’t get too high on the highs and too low on the lows. This advice was from my high school basketball coach.
If you could possess one super-human power, what would it be?

I think it would be so cool to be able to fly. The different vantage points would be amazing and the ability to get places quickly would be awesome.

What did you want to be when you grew up?

As a young fella, I probably wanted to be the usual things like a policeman, fireman, etc. But from high school on, I have always wanted to own my own business. In graduate school, my buddies were sure that I would make a living helping people/organizations see things from a different perspective. They were right!

What advice would you give a candidate who wants to join our team of superstars?

Be prepared to deliver absolute excellence, while being part of a very caring, results-oriented, drama-free work environment.

What one food do you wish had zero calories?

There are a whole bunch of food categories that I wish had zero calories. If I had to pick one, it would definitely be tortilla chips with guacamole, chili con queso and/or salsa.

What do you like to do in your spare time?

My favorite thing to do, by far, is to hang out with my family…Tracy, Erin, Trey and Kyle. My peeps!

Which of the three NextLevel Thinking core values resonates the most with you?

I think giving the client what they need, not just what they want really defines NextLevel Thinking. We have seen some extraordinary results from those clients that have really embraced this collaborative approach.