
Recruiting exceptional college-aged staff has been one of Pine Cove’s strengths and the challenge was how to keep this up as the Pine Cove Ministry continues to grow.
First, we recognized that Pine Cove sounded like every other “summer job” opportunity out there to college students, promising the “best summer ever”. We also heard that college students are most anxious about their future careers. And finally, there were more than 13,000 alumni telling us that the best thing they ever did to prepare them for their careers working at Pine Cove.
The innovative Selfless Adventure approach referred to the holistic, gospel-centered transformation that develops summer counselors spiritually, personally, and professionally, for a lifetime.




Regarded as one of the premier alumni organizations in the country, the Association of Former Students wanted to help increase the visibility and perception of the organization among Former Students. We conducted focus groups around the state of Texas and conducted surveys with Former Students to understand their unique perspective.
Their market was divided into four distinct groups, all with unique backgrounds, needs and motivations for involvement. The groups were unified in purpose with a new vision, “The Aggie Network”. In addition, new involvement programs were implemented for current students and recent graduates to cement their current and future involvement.


The San Diego Blood Bank provides you the opportunity to make a difference in the lives of others by making a financial contribution. One blood donation has the potential to save up to two lives…One financial donation could save thousands.
Whether you choose to donate money, donate a vehicle, name the San Diego Blood Bank in your will, or become a sponsor, you will have the satisfaction of knowing that your contribution strengthens our ability to make a difference in our community.


It’s first down and $32 million to go, and the 12th Man Foundation has the ball for the North End Zone expansion project at Texas A&M’s famous Kyle Field. After spending three years in the design and development of the project, the 12th Man Foundation and Athletic Department needed a strategic marketing approach for this major league project.
After touring stadiums all over the country and interviewing thousands of football fans, our team made the strategic recommendation to accelerate the existing sales kickoff date by one year and elevate seat pricing by 25%. By creating the name and brand identity for “The Zone,” followed by an initial advertising campaign and sales effort, the program exceeded the original projections well past the 5-year plan in just 8 weeks.


As the primary supplier of blood and tissue in Central Texas, compensation is received from customers for its day-to-day operations. Those operations include the collection, processing, testing, storage, and delivery services that are required to maintain a safe blood and tissue supply.
However, the cost of blood and tissue goes far beyond the day-to-day operations. Your financial contribution will help fund community outreach and capital projects that are essential to assure that needed blood and tissue are available.
Life is in your hands. Invest in our community.


The Voice of San Diego is an independent, non-profit web source for news, opinion, and commentary on local government, housing, environment, education, sports, and other issues in the greater San Diego Area.
Our job was to help VOSD increase subscriptions and offer a more structured fundraising program that would enable the organization to become the number one on-line news publication in the greater San Diego area, and that goal was achieved.



Assistant Account Manager / Content Curator
The Discriminating Ideator
The Discriminating Ideator excels in generating original ideas and critically evaluating them, effectively blending creativity with practical judgment. They are adept at not only coming up with innovative concepts but also in assessing their feasibility and potential impact.
Invention, Discernment
Learn more about how our team utilizes Working Genius.
a race car driver. As a child, I had a desire to become a race car driver even though I didn’t have any particular exposure or introduction to the sport. It was just an early gut feeling I had. For some reason I felt like I knew it would be something I would enjoy!
That feeling of getting to work on something you enjoy and are passionate about, and when finished, feeling like you did a good job. That just makes me want to do more!
don’t take any wooden nickels.
I don’t see how you can answer anything other than flying. It would solve so many of life’s issues. There are obvious benefits like efficient travel and scenic views.
But think about this. It is a common thing to “go for a walk” to relieve some stress but how lame is that in comparison to someone who can take a couple minutes to “go for a flight”. Flying would provide a sense of joy and freedom that would allow me to forget about all of my current problems, allowing me to reset and return with a new focus. I’d never be stressed again.
A race car driver in my early ages, and then I shifted towards basketball when I realized I was pretty good. I wanted to go to the NBA. I was also inspired by Dude Perfect growing up, to the point where me and my friends had a YouTube Channel making trick shot videos. I wanted to be like them.
Make yourself available!
Probably chocolate chip cookies. I eat them pretty much every night and I don’t think I will be able to do that much longer.
Play golf, tennis, listen to music, be with friends and family, eat good food. I am a person who enjoys having hobbies, so I am always open to trying new things.
We listen before we lead. Those who give the best advice are the ones who listen well!

Managing Partner
The Intuitive Activator
The Intuitive Activator stands out for their ability to quickly initiate action and kickstart projects with a blend of instinct and momentum. Their strength lies in their spontaneous energy and knack for turning concepts into tangible actions, making them invaluable in dynamic environments.
Discernment, Galvanizing
Learn more about how our team utilizes Working Genius.
a psychologist!
My absolute best days are when we’re able to help a client see their business differently. It’s usually at this point when things begin to take off and the effectiveness of what we can do for them begins to be realized both internally and externally in a very powerful way.
don’t get too high on the highs and too low on the lows. This advice was from my high school basketball coach.
I think it would be so cool to be able to fly. The different vantage points would be amazing and the ability to get places quickly would be awesome.
As a young fella, I probably wanted to be the usual things like a policeman, fireman, etc. But from high school on, I have always wanted to own my own business. In graduate school, my buddies were sure that I would make a living helping people/organizations see things from a different perspective. They were right!
Be prepared to deliver absolute excellence, while being part of a very caring, results-oriented, drama-free work environment.
There are a whole bunch of food categories that I wish had zero calories. If I had to pick one, it would definitely be tortilla chips with guacamole, chili con queso and/or salsa.
My favorite thing to do, by far, is to hang out with my family…Tracy, Erin, Trey and Kyle. My peeps!
I think giving the client what they need, not just what they want really defines NextLevel Thinking. We have seen some extraordinary results from those clients that have really embraced this collaborative approach.