HOUSTON, TX (March 8, 2011)—One of NextLevel Thinking’s clients, Gulf Coast Regional Blood Center (GCRBC), was selected as the 2010 Marketer of the Year for the category of Physicians and Healthcare Services by the American Marketing Association Houston chapter.
AMA Houston’s Marketer of the Year program recognizes exceptional marketing by Houston-area companies, organizations and institutions. The awards were presented on March 7 at the Alley Theatre.
AMA Houston recognized the challenges The Blood Center faces both in recruiting new donors and retaining current donors, and acknowledged The Blood Center’s
program as an innovative marketing solution to these challenges.
Commit for Life is a partnership between individuals and The Blood Center that is focused on saving lives today and in the future. The Blood Center’s annual collections have increased 50 percent since the program began in 2003.