Core values are the fundamental beliefs upon which your business and its behavior are based. They are the guiding principles that your business uses to manage its internal affairs, as well as its relationship with customers or clients. So, if your mission or purpose defines your organizational destination, your core values define how to behave on the trip.

You may recall from a previous post that Challenging Organizations to Discover Who They Are, Understand What Business They Are Actually In, and Confidentially Articulate Their Why is our purpose at NextLevel Thinking. So, if that is our destination, how do we behave on the trip?

Our first core value is Giving the Client What They Need, Not Just What They Want. Seeing the needs of a client is our specialty. Being able to help them understand what they need beyond what they want is one of the keys to their, and our, success.