If You Want to Raise Prices, Tell a Better Story!
There is a very good article in the Harvard Business Review titled If You Want to Raise Prices, Tell a Better Story. It is written by Ty Montague. Click Here to Read… Spread the love
Keep It Simple
“Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.” – {Steve Jobs, Apple Computer} Spread the love
Is Your Image Making or Breaking You?
“You now have to decide what ‘image’ you want for your brand. Image means personality. Products and companies, like people, have personalities, and they can make or break them in the market place.” – {David Ogilvy, Ogilvy & Mather} Spread the love
Do Something Better!!!
If you’re not trying to do something better, then you’re not focused on the customer and you’ll miss the possibility of making your business great!” {Jonathan Ive, SVP of Industrial Design, Apple Inc.} Spread the love
The Truth About Change
“Change is not made without inconvenience, even from worse to better.” – {Richard Hooker, British clergyman and author} Spread the love
April 2012 Thoughts
The April 2012 Thoughts That Count from NextLevel Thinking: Primary Sources of Creativity “The things we fear most in organizations – fluctuations, disturbances, imbalances – are the primary sources of creativity.” {Margaret J. Wheatley} Spread the love
December 2011 Thoughts
The December 2011 Thoughts That Count from NextLevel Thinking: When Developing a Marketing Approach, Appeal to an Emotion “People don’t ask for facts in making up their minds. They would rather have one good, soul-satisfying emotion than a dozen facts.” {Robert Keith Leavitt} Spread the love
WorldFest Platinum Remi Award for THE ASSIGNMENT
Back in April 2011, NextLevel Thinking partner Kirk Loudon, along with his writing partner Kevin Coleman, took home a Platinum Remi Screenplay Award for their thriller THE ASSIGNMENT at the 2011 WORLDFEST Film Festival in Houston, Texas. The Platinum Remi is the highest award given to a screenplay. As of last week, the screenplay is […]
August 2011 Thoughts
The August 2011Thoughts That Count from NextLevel Thinking: “Anyone can put on a deal or promotion, but it takes genius, faith and perseverance to create a brand.” {David Ogilvy, American Advertising Icon} Spread the love
A Day in the Life of NextLevel Thinking
A large organization in the technology sector needed help developing a strategy to move more product through their existing distribution channel. Our client sold through a very competitive reseller channel, who in turn sold to the end customer. We developed a comprehensive approach to investigate their opportunity and potential. They expected us to take an […]