Luv for Herb Kelleher
Herb Kelleher, Co-Founder of Southwest Airlines, passed away on January 3, 2019. He was considered a pioneer in the aviation industry and one of the most transformative business leaders of all time. The tributes have poured out from employees, friends and other business leaders over the past month. The NextLevel Team “luvs” everything Kelleher stood […]
2019 Super Bowl Round Up – The Hits and Misses
Last year we shared Ad Age’s top Super Bowl ads rated by effectiveness, entertainment and the overall combination. This year we’ve asked the NextLevel Account Mangers to weigh in. Kristen Dyson “My favorite was the Amazon clip featuring Harrison Ford. Mostly because I’m a huge Harrison Ford fan, but also because it was cute and […]
Happy New Year!
From NextLevel Thinking… Spread the love
Christmas Joy
We hope your holidays are full of joy and a few surprises. Merry Christmas from our families to yours! -The NextLevel Team Spread the love
Die Young, As Late As Possible
December 2018 Thoughts that Count: “I once heard it said of man that the idea is to die young, as late as possible.” — {Former President George W. Bush in the eulogy for his father, President George H. W. Bush} Former President George W. Bush delivered an emotional eulogy about his father, former president George H.W. […]
Missing Ingredients In Your Email Marketing Strategy
“Building an effective email marketing strategy is like laying a trail of breadcrumbs. But how do you keep your audience following along all the way to where you want them to go? And how do you get their attention in the first place? ” According to Andy Walker, Founder of Cyberwalker Digital and email marketing […]
Boosting B2B Email Open Rates
Looking for tips to boost your B2B email open rates? “Crafting beautiful emails full of useful content and calls to action is not enough on its own. If your emails do not get opened, you are wasting your time.” In his article, Errington covers the following four BIG topics with easy and practical advice: Getting […]
Email Metrics: Consumers are Opening More Emails and Clicking
What do your email metrics look like? The Data and Marketing Association published interesting emails statistics earlier this year. “Business-to-consumer emails are much more likely to be opened – with a 19.7% open rate compared to 15.1% for business-to-business (B2B). But, B2B has a higher engagement rate once opened, with a click-through rate of 3.2% […]
Happy Thanksgiving…
…from our families to yours! Spread the love
Where to Focus!
October 2018 Thoughts that Count: “If you focus on results, you will never change. If you focus on change, you will get results.” — {Jack Dixon} Should you focus on results or change? All too often, success is measured by outcomes and results. The same processes can bring us to a familiar rhythm that produces the same steady […]