What do your email metrics look like?
The Data and Marketing Association published interesting emails statistics earlier this year. “Business-to-consumer emails are much more likely to be opened – with a 19.7% open rate compared to 15.1% for business-to-business (B2B). But, B2B has a higher engagement rate once opened, with a click-through rate of 3.2% compared to 2.1% for consumer emails.”
Take the time to review your email metrics on a monthly basis to ensure that your marketing emails are performing.
You can read the full article here.