How San Diego Blood Bank Made a Difference in Life
As the Marketing Manager for the San Diego Blood Bank I struggled with many of the same challenges that marketing professionals around the world grapple with – how do you create a compelling enough message to motivate the public to do something that could be out of their comfort zone. In this case, we weren’t […]
Difference in Life Campaign Pays Dividends
SAN DIEGO, CA (June 2008) – The Difference in Life Campaign pays awareness dividends to the San Diego Blood Bank! The Caster Family Center for Nonprofit Research presented a report to the community on San Diego’s third sector. San Diego’s nonprofits contribute in significant ways to the quality of life in the San Diego region, […]
Getting Out of the Blood Business and Into the Life Business
The Harris County Medical Society and the five blood collecting organizations (Gulf Coast Regional Blood Center, The Methodist Hospital, St. Luke’s Episcopal Hospital, The University of Texas M.D. Anderson Cancer Center, and The University of Texas Medical Branch at Galveston) got together to develop a plan that would permanently increase the blood supply in the […]