Veteran’s Day 2018

“While only one day a year is dedicated solely to honoring our veterans, Americans must never forget the sacrifices that many of our fellow countrymen have made to defend our country and protect our freedoms.” -Randy Neugebauer 2018 marks the 100 year anniversary of Veteran’s Day and the end of World War I.  Discover the […]

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Four Comedy Rules to Use in Strategy

Advertising Age published an interesting article last month by Lindsey Allison, EVP and head of strategy at Deutsch.  In the article, Allison compares advertising strategy to comedy and shares four rules that apply to both professions: 1. Don’t lie 2. Don’t try so hard 3. Make truth unfamiliar 4. Expose, don’t shock Click to read Allison’s […]

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Incorporate Video

Everyday, people watch hundreds of millions of hours of videos on YouTube and 3. 8 billion videos on Facebook. If you aren’t incorporating video into your marketing mix, then you need to rethink what you are doing. Click Here for 10 Ways B2B Marketers Can Incorporate Video into their Content Marketing Strategy. Spread the love

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The Science of Persuasion

Ninety percent of selling is conviction (a strong belief or opinion), and 10 per cent is persuasion (the act of causing people to do or believe something). – {Shiv Khera, Self Help Author and Speaker} Click Here to see this 11 minute video called The Science of Persuasion. It is a must see for your […]

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Be Brief!

Be brief… “If you can’t state your position in eight words or less, you don’t have a position” – {Seth Godin, Best Selling Author} Spread the love

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Your Own Resolution to Succeed

Happy New Year from NextLevel Thinking!!! “Always bear in mind that your own resolution to succeed is more important than any other.” – {Abraham Lincoln, 16th President of the United States} Spread the love

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Do Something Better!!!

If you’re not trying to do something better, then you’re not focused on the customer and you’ll miss the possibility of making your business great!” {Jonathan Ive, SVP of Industrial Design, Apple Inc.} Spread the love

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March 2012 Thoughts

The March 2012 Thoughts That Count from NextLevel Thinking: The Objective of Marketing “The aim of marketing is to know and understand the customer so well that your product or service fits him and sells itself.” {Peter F. Drucker} Spread the love

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November 2011 Thoughts

The November 2011 Thoughts That Count from NextLevel Thinking: The Definition of Authentic Marketing “Authentic marketing is not the art of selling what you make but knowing what to make.” {Philip Kotler, Marketing Author} Spread the love

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August 2011 Thoughts

The August 2011Thoughts That Count from NextLevel Thinking: “Anyone can put on a deal or promotion, but it takes genius, faith and perseverance to create a brand.” {David Ogilvy, American Advertising Icon} Spread the love

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