Four Comedy Rules to Use in Strategy

Advertising Age published an interesting article last month by Lindsey Allison, EVP and head of strategy at Deutsch.  In the article, Allison compares advertising strategy to comedy and shares four rules that apply to both professions:

1. Don’t lie

2. Don’t try so hard

3. Make truth unfamiliar

4. Expose, don’t shock

Click to read Allison’s application of each rule to both comedy and advertising strategy.  We love #4!