3 Ways Market Research Drives Revenue

Vikas Mittal is a Professor of Management at the J. Hugh Liedtke Business School at Rice University.  His recent article, 3 Ways Market Research Drives Revenue, published by the American Marketing Association is worth reading.  He details the three different ways market research and analytics improve sales, margins, and EBITDA: 1. Market Research Directly Increases Sales 2. Investments in Analytics […]

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