3 Ways Market Research Drives Revenue
Vikas Mittal is a Professor of Management at the J. Hugh Liedtke Business School at Rice University. His recent article, 3 Ways Market Research Drives Revenue, published by the American Marketing Association is worth reading. He details the three different ways market research and analytics improve sales, margins, and EBITDA: 1. Market Research Directly Increases Sales 2. Investments in Analytics […]
Are You Using LinkedIn Effectively?
It is important to stay engaged on your personal LinkedIn Profile as well as post frequently to your LinkedIn Business Page. Click to read “9 LinkedIn Pro Tips for Small Businesses.” Spread the love
It Takes What It Takes…
Thoughts That Count… Nick Saban, Alabama Head Football Coach, provides an interesting look at how he views the price you have to pay to be successful. “The fact of the matter is, if you want to be good, you really don’t have a lot of choices, because it takes what it takes. You have to […]
The State of Small Business Marketing
Do you own a small to medium sized business? If you answered “yes”, you will want to read the recent Forbes post by Brian Sutter. Sutter lists the following as three marketing areas small businesses rarely keep pace with: 1. Online reviews can help – or hurt – a business. 2. Few small business owners outsource their marketing. 3. Small businesses […]
Ideas that Generate Results
Blogs and newsrooms are wonderful places to share content with your current and potential clients. You can provide information about your company, share a solution to a problem or industry insight. There are no limits to the topics you could cover, but where to begin? Click here for a great article on researching ideas that generate results. Spread the love
Keep Moving Forward…
Some great advice in business and in life is to keep moving forward and don’t worry about past mistakes. In fact, check out this quote: “Don’t cling to a mistake just because you spent a lot of time making it.” — {Aubrey de Grey, Author and Gerontologist} Spread the love
The Road to Character
“When most people think about the future, they dream up ways so they might live happier lives. But notice this phenomenon. When people remember the crucial events that formed them, they don’t usually talk about happiness. It is usually the ordeals that seem most significant. Most people shoot for happiness but feel formed through […]
Give Up Your Excuses
A while back I ran across an article outlining the 13 things you should give up if you want to be successful. The following quote caught my eye regarding excuses: “It’s not about the cards you’re dealt, but how you play the hand.” — {Randy Pausch, The Last Lecture} Click Here to read all 13 […]
Happy Father’s Day
“My father gave me the greatest gift anyone could give another person, he believed in me.” -Jim Valvano Spread the love
Your Finest Moment is Around the Corner…
“Our finest moments are most likely to occur when we are feeling deeply uncomfortable, unhappy, or unfulfilled. For it is only in such moments, propelled by our discomfort, that we are likely to step out of our ruts and start searching for different ways or truer answers.” — {M. Scott Peck, Author of “The Road […]