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Is Your Image Making or Breaking You?

“You now have to decide what ‘image’ you want for your brand. Image means personality. Products and companies, like people, have personalities, and they can make or break them in the market place.” – {David Ogilvy, Ogilvy & Mather} Spread the love

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The Definition of a Brand!

“A Brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” – {Amir Kassaei, DDB Worldwide Chief Creative Officer} Spread the love

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Effective Word-of-Mouth Marketing

“Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.” – {Deborah Eastman} Spread the love

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The Truth About Change

“Change is not made without inconvenience, even from worse to better.” – {Richard Hooker, British clergyman and author} Spread the love

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November 2011 Thoughts

The November 2011 Thoughts That Count from NextLevel Thinking: The Definition of Authentic Marketing “Authentic marketing is not the art of selling what you make but knowing what to make.” {Philip Kotler, Marketing Author} Spread the love

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October 2011 Thoughts

The October 2011 Thoughts That Count from NextLevel Thinking: What Should You Be Doing? “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing” {John Russell, President, Harley-Davidson} Spread the love

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September 2011 Thoughts

The September 2011 Thoughts That Count from NextLevel Thinking: Let Them Know What You Are Doing “For a business not to market and advertise is like winking at a girl in the dark. You know what you are doing but no one else does.” {Stuart H. Britt, US Advertising Consultant} Spread the love

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WorldFest Platinum Remi Award for THE ASSIGNMENT

Back in April 2011, NextLevel Thinking partner Kirk Loudon, along with his writing partner Kevin Coleman, took home a Platinum Remi Screenplay Award for their thriller THE ASSIGNMENT at the 2011 WORLDFEST Film Festival in Houston, Texas. The Platinum Remi is the highest award given to a screenplay. As of last week, the screenplay is […]

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August 2011 Thoughts

The August 2011Thoughts That Count from NextLevel Thinking: “Anyone can put on a deal or promotion, but it takes genius, faith and perseverance to create a brand.” {David Ogilvy, American Advertising Icon} Spread the love

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