Podcast: Effective Email Marketing – The Marketing Menu

Effective email marketing is a topic we could talk about every month and applies to 99% of our clients and prospective clients.  Recent research states that open rates for promotional email still averages 22-25%. This is, of course, good news as it means that email is still a powerful marketing channel you can use to communicate with your prospects or customers.  Listen to this podcast for some tips and tricks to guide you in developing effective emails.