What Are Backlinks and How Do They Work?

Backlinks are important to SEO. When another site links to your site, a backlink is created. If, for example, a brand finds one of your blog posts that’s helpful for their customers, they might link to it. That backlink is “vote of confidence” in your content.

Watch the video overview by Neil Patel below in order to learn more about backlinks and get started creating more backlinks, in turn, increasing your website rating.