Let's Think!
Me
nlt-01
Let's Think!
Me

Strategy, Translated Into Story

Bringing strategy to life through narrative, tone, and visual execution.

At the heart of our work lies the Separation Statement—a concise, one-page strategic framework we craft for clients. It defines how they truly stand apart from competitors and the story they must tell to reinforce that edge in the marketplace. This guides their positioning, messaging, and every story we bring to life across industries.

Visual Storytelling

Industry: Commercial Outdoor Construction

Client Snapshot:

B&D is a Houston-based, multi-disciplined commercial contractor known for its can-do attitude, creative problem-solving, and passion for bringing life to the outdoors. With an innovative “Think Outside” approach, B&D transforms outdoor environments into vibrant, functional spaces that inspire connection and growth.

Strategic Separation:

B&D sets itself apart with proactive responsiveness, seamless project delivery, and an unwavering enthusiasm to get the job done right. This strategic separation highlights their commitment to exceeding expectations in every outdoor transformation.

Story Focus:

Position B&D as confident solutionists who Think Outside, delivering large-scale outdoor transformations with precision and passion. Highlight the proactive people behind the projects, from creative execution to seamless delivery, showcasing their can-do energy and commitment to exceeding expectations.

B&D Visual Content

Industry: Custom Metal & Wood Fabrication

Client Snapshot:

Renfrow+Co is a Houston-based collective of creative craftsmen dedicated to fabricating the uncommon—from custom architectural elements to bespoke installations that push the boundaries of design. 

With meticulous artistry and a relentless pursuit of excellence, they transform bold imagination into tangible, enduring works of beauty that captivate and inspire.

Strategic Separation:

Renfrow+Co stands apart through an articulate creative mind, operational excellence, and the pure joy of craftsmanship. 

They exist for visionaries seeking to fabricate what doesn’t yet exist—the truly uncommon.

Story Focus:

Elevate Renfrow+Co as the place where bold imagination isn’t just welcomed, but meticulously translated into tangible reality. 

Showcase their artistry, adaptability, and the disciplined mastery that fuels true creative freedom.

Renfrow+Co Visual Content
Industry: Elevator Maintenance, Repair & Modernization

Client Snapshot:

Integrity Elevator Solutions is a Houston-based leader in proactive, tailored elevator services, serving building managers responsible for the seamless vertical flow of their buildings. 

Rooted in trust, deep expertise, and enduring relationships, they deliver maintenance, repairs, modernization, and new installations that prioritize reliability and peace of mind.

Strategic Separation:

IES differentiates through unwavering peace of mind—powered by expert technicians with over 300 years of combined experience, proactive tailored maintenance, seamless communication, and flexible independent service that outperforms corporate constraints.

Story Focus:

Reinforce their core values of trust, integrity, and elevated standards at every level, showcasing how they lift more than elevators: worry-free performance, swift resolutions, and future-ready solutions that keep buildings running flawlessly.

IES Visual Content

Industry: Hospitality / RV & Travel

Client Snapshot:

Miller Creek RV Park is a serene Hill Country retreat crafted for modern explorers craving the perfect blend of comfort, nature immersion, and true escape. Nestled near Johnson City, Texas, it offers full hookups, a fitness gym, dog run, rec hall, laundry, and WiFi—serving as an ideal base camp for adventures to state parks, wineries, breweries, and hiking trails while providing a peaceful spot to recharge.

Strategic Separation:

It's the place to check in when you're ready to truly check out—a welcoming hub for freedom-loving adventurers. Miller Creek stands out by combining Hill Country charm, modern amenities, and central access to exploration, creating a soft, reliable landing pad amid a life of boundless travel and discovery.

Story Focus:

Build a narrative-driven brand that weaves wanderlust, heartfelt hospitality, and authentic Hill Country allure into every stay. Highlight the joy of seamless escapes, community warmth, and the freedom to roam without sacrificing comfort or connection.

Miller Creek Visual Content

Imagine What Your Story Could Become

If you see yourself in these stories, picture your Separation Statement brought to life with intention, clarity, and cinematic impact.

Let’s Tell Your Story

Tenacity

Angie

Emily

Kate

Maegan

Enablement

Angie

KD

Maegan

Galvanizing

Eric

Tara

Discernment

Eric

Kate

KD

Kyle

Amir

Invention

Kyle

Tara

Amir

Wonder

Emily

Kyle Poerschke

Assistant Account Manager / Content Curator

The Discriminating Ideator

The Discriminating Ideator excels in generating original ideas and critically evaluating them, effectively blending creativity with practical judgment. They are adept at not only coming up with innovative concepts but also in assessing their feasibility and potential impact.

Invention, Discernment

Learn more about how our team utilizes Working Genius.

a race car driver. As a child, I had a desire to become a race car driver even though I didn’t have any particular exposure or introduction to the sport. It was just an early gut feeling I had. For some reason I felt like I knew it would be something I would enjoy!

That feeling of getting to work on something you enjoy and are passionate about, and when finished, feeling like you did a good job. That just makes me want to do more!

don’t take any wooden nickels.

I don’t see how you can answer anything other than flying. It would solve so many of life’s issues. There are obvious benefits like efficient travel and scenic views.

But think about this. It is a common thing to “go for a walk” to relieve some stress but how lame is that in comparison to someone who can take a couple minutes to “go for a flight”. Flying would provide a sense of joy and freedom that would allow me to forget about all of my current problems, allowing me to reset and return with a new focus. I’d never be stressed again.

A race car driver in my early ages, and then I shifted towards basketball when I realized I was pretty good. I wanted to go to the NBA. I was also inspired by Dude Perfect growing up, to the point where me and my friends had a YouTube Channel making trick shot videos. I wanted to be like them.

Make yourself available!

Probably chocolate chip cookies. I eat them pretty much every night and I don’t think I will be able to do that much longer.

Play golf, tennis, listen to music, be with friends and family, eat good food. I am a person who enjoys having hobbies, so I am always open to trying new things.

We listen before we lead. Those who give the best advice are the ones who listen well!

Eric Poerschke

Managing Partner

The Intuitive Activator

The Intuitive Activator stands out for their ability to quickly initiate action and kickstart projects with a blend of instinct and momentum. Their strength lies in their spontaneous energy and knack for turning concepts into tangible actions, making them invaluable in dynamic environments.

Discernment, Galvanizing

Learn more about how our team utilizes Working Genius.

a psychologist!

My absolute best days are when we’re able to help a client see their business differently. It’s usually at this point when things begin to take off and the effectiveness of what we can do for them begins to be realized both internally and externally in a very powerful way.

don’t get too high on the highs and too low on the lows. This advice was from my high school basketball coach.

I think it would be so cool to be able to fly. The different vantage points would be amazing and the ability to get places quickly would be awesome.

As a young fella, I probably wanted to be the usual things like a policeman, fireman, etc. But from high school on, I have always wanted to own my own business. In graduate school, my buddies were sure that I would make a living helping people/organizations see things from a different perspective. They were right!

Be prepared to deliver absolute excellence, while being part of a very caring, results-oriented, drama-free work environment.

There are a whole bunch of food categories that I wish had zero calories. If I had to pick one, it would definitely be tortilla chips with guacamole, chili con queso and/or salsa.

My favorite thing to do, by far, is to hang out with my family…Tracy, Erin, Trey and Kyle. My peeps!

I think giving the client what they need, not just what they want really defines NextLevel Thinking. We have seen some extraordinary results from those clients that have really embraced this collaborative approach.