Core values are extremely important in launching and maintaining business success.  At NextLevel Thinking, we have had the privilege of helping many clients identify and define the values that make them unique.  Core values aren’t only important to your internal culture, they should also be considered in your positioning.  How can you position your company, products and services if you haven’t identified what sets your company apart from the competition?  Core values serve as a lens through which each marketing activity, piece of collateral, and idea must be filtered.

This month, we are sharing Denise Lee Yohn’s article, “Ban These 5 Words From Your Corporate Values Statement.” The article was published in the Harvard Business Review earlier this year.  We encourage each of you to read the article and take a hard look at your current company values.  Are you using the five words banned by Yohn?  We agree completely with Yohn: “Differentiation is the key driver of brand power. Your company’s core values must embody what makes your company uniquely ‘you’— what makes you stand out from others.”

NextLevel Thinking is here to help you define what makes you uniquely “you” and position your company, products and services in the marketplace.