Are you taking full advantage of the free tools at your disposal? We’re talking about social media in NextLevel Thinking’s Top Marketing Tip #2.
Socially Devote Yourself
Social media platforms like LinkedIn, Facebook, Instagram, and others offer you a variety of benefits. You can share communications to keep customers up to date with current events and changes in your industry, directly interact with your audience, and show the more human side of your company. Remember Tip #1: Authenticity Matters?
Customers today spend more time researching products and services before committing to spending their money. Potential customers want to ensure that they are engaging with a reputable and capable company while getting the best value. Social media not only allows them to connect with you in a more personal manner, but it also provides social proof in the form of reviews and testimonials from your past and present customers who have previously engaged with you.
Did we mention these platforms are free?
With consistent activity, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more.
We can’t think of any reason not to add social media to your marketing mix. Since the start-up costs are low to non-existent, there is hardly anything to lose. We’re willing to bet your competitors already have asocial presence, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business. Let us know if you need help navigating the social world. Our team is well-versed and ready to assist!