Let’s talk social media trends. There’s no doubt social media will remain center-stage in our lives this year, but what type of content will make you shine this coming year?
Unsurprisingly, video will remain the preferred vehicle for information. By 2020, around 80 percent of global internet traffic will be attributed to video, so it’s smart to get in right away!
Choosing video makes sense when we look at the stats: almost 95 percent of video messages are retained by viewers, compared to only 10 percent of text content. Who wouldn’t want a piece of those social media trends?
When talking about social media trends, it is important to describe social media as explained Wikipedia style. Users typically access social media services via web-based technologies on desktop, computers, and laptops, or download services that offer social media functionality to their mobile devices (e.g., smartphones and tablet computers). When engaging with these services, users can create highly interactive platforms through which individuals, communities, and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Social media changes the way individuals and large organizations communicate. These changes are the focus of the emerging fields of technoself studies. Social media differ from paper-based media (e.g., magazines and newspapers) or traditional electronic media such as TV broadcasting in many ways, including quality, reach, frequency, interactivity, usability, immediacy, and permanence. Social media outlets operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media which operates under a monologic transmission model (one source to many receivers), such as a paper newspaper which is delivered to many subscribers, or a radio station which broadcasts the same programs to an entire city. Some of the most popular social media websites are Baidu Tieba, Facebook (and its associated Facebook Messenger), Google+, Myspace, Instagram, LinkedIn, Pinterest, Snapchat, Tumblr, Twitter, Viber, VK, WeChat, Weibo, WhatsApp, and Wikia. These social media websites have more than 100,000,000 registered users.
In America, a 2015 survey reported that 71 percent of teenagers have a Facebook account. Over 60% of 13 to 17-year-olds have at least one profile on social media, with many spending more than two hours a day on social networking sites. According to Nielsen, Internet users continue to spend more time on social media sites than on any other type of site. At the same time, the total time spent on social media sites in the U.S. across PCs as well as on mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building a reputation and bringing in career opportunities and monetary income.
Observers have noted a range of positive and negative impacts of social media use. Social media can help to improve individuals’ sense of connectedness with real or online communities, and social media can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit organizations, including advocacy groups and political parties and governments. At the same time, concerns have been raised about possible links between heavy social media use and depression, and even the issues of cyberbullying, online harassment and “trolling“. Currently, about half of young adults have been cyberbullied and of those, 20 percent said that they have been cyberbullied regularly. Another survey was carried out among 7th grade students in America, which is known as the Precaution Process Adoption Model. According to this study, 69 percent of 7th grade students claim to have experienced cyberbullying and they also said that it is worse than face to face bullying. However both the bully and the victim are negatively affected, the intensity, duration, and frequency are the three aspects that increase the negative effects on both of them.