3 Ways Market Research Drives Revenue
Vikas Mittal is a Professor of Management at the J. Hugh Liedtke Business School at Rice University. His recent article, 3 Ways Market Research Drives Revenue, published by the American Marketing Association is worth reading. He details the three different ways market research and analytics improve sales, margins, and EBITDA: 1. Market Research Directly Increases Sales 2. Investments in Analytics […]