Christmas Joy

We hope your holidays are full of joy and a few surprises.  Merry Christmas from our families to yours! -The NextLevel Team Spread the love

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Die Young, As Late As Possible

December 2018 Thoughts that Count:  “I once heard it said of man that the idea is to die young, as late as possible.” — {Former President George W. Bush in the eulogy for his father, President George H. W. Bush} Former President George W. Bush delivered an emotional eulogy about his father, former president George H.W. […]

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How Do Entrepreneurs Make Successful Marketing Decisions?

At NextLevel Thinking, we primarily work with entrepreneurs to develop and implement an overall marketing strategy.  Time and time again we see many of our clients struggle with making decisive marketing decisions.  Lois Gellar, a fellow marketer, contributed an interesting article to Forbes a few years ago that tackles this very issue.  She offers the […]

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Four Comedy Rules to Use in Strategy

Advertising Age published an interesting article last month by Lindsey Allison, EVP and head of strategy at Deutsch.  In the article, Allison compares advertising strategy to comedy and shares four rules that apply to both professions: 1. Don’t lie 2. Don’t try so hard 3. Make truth unfamiliar 4. Expose, don’t shock Click to read Allison’s […]

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Is Your WHY Big Enough?

When the WHY is big enough, the HOW becomes easy! It certainly is true that if your why is big enough, then your how becomes a whole lot easier. Spread the love

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Think You Can!

“Whether you think you can or think you can’t… You’re right.” – {Henry Ford, Ford Motor Company} Spread the love

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NLT Creates Secondary Logo

NextLevel Thinking, a Houston based strategic marketing firm, has created a brand new secondary logo! “Our primary logo has been in the market for some time and is well recognized, so it seems like a great time to introduce a secondary logo that places an emphasis on thinking,” says Eric Poerschke, NextLevel Thinking’s Managing Partner […]

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The Truth About Change

“Change is not made without inconvenience, even from worse to better.” – {Richard Hooker, British clergyman and author} Spread the love

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CFL Awareness Ad Wins National Award

HOUSTON, TX (May 16, 2013) – One of NextLevel Thinking’s clients, Gulf Coast Regional Blood Center has won the TV Public Service Announcement Category for the 2013 Daniel Eberts Radio, TV and Film Awards for it’s 2012 holiday season awareness ad. The award was presented on May 16 at the Association of Donor Recruitment Professionals […]

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March 2012 Thoughts

The March 2012 Thoughts That Count from NextLevel Thinking: The Objective of Marketing “The aim of marketing is to know and understand the customer so well that your product or service fits him and sells itself.” {Peter F. Drucker} Spread the love

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