As a Xennial, I’ve been in the social media game since its infancy in the early aughts of the 2000s. What started with a simple MySpace account grew into a love for (okay, borderline-obsession with) all things social. From Facebook, to Instagram, LinkedIn and everything in between, social media has changed so much over the last two-ish decades. Social media began as a personal connection tool, and has since turned into multiple platforms that have become communities – and I’m here for it. My favorite thing about social media is the opportunity for the genuine connection it can create.
But as exciting and fun as social media can be, trying to keep up with the ever-changing platforms can be, well, a full-time job. The frequency with which each platform rolls out changes to its algorithms, features, etc. is seemingly never-ending. This can cause lots of frustration when trying to execute a solid social media strategy. How can one possibly nail a social media strategy if the rules of yore no longer apply?
I’ll tell you how in three simple steps:
Throw up your hands in your despair
Let the tears flow
Vow to never make a post in vain again
Just kidding. That’s not my tip.
Listen, if there’s one thing I’ve learned over the course of my marketing career, it’s that you really never know everything there is to know about social media. The sooner you accept this, the better your marketing life will be. With that in mind, the best thing you can do with social strategy is to be adaptable. There is no one-size-fits-all approach. What worked yesterday won’t necessarily do the job today, so don’t be afraid to change course.
Our team at NextLevel Thinking constantly flexes with our clients to tailor social strategies to the here-and-now. What works for one client might not necessarily work for another, and that’s okay. We evaluate our clients’ metrics, audience, platforms, content, posting frequency, etc. on a regular basis to see where changes can be made to improve the user experience.
If this all sounds like too much for you, know that you’re not alone! Let’s connect, and we’ll work together to create an effective social media strategy for your organization.