NextLevel Thinking has been using email marketing on behalf of our clients for many years.  Why?  Consider this finding.  Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search.

However, when we first embark on an ongoing, well thought out email campaign for a client, they are always a little skeptical due to common email marketing myths.

Check out this article, 7 Email Marketing Myths That You Shouldn’t Believe.  These are similar questions that we have been asked over the years and this article does a good job of providing a reality check.