Social Touch Points:

Insights from a Marketing Strategy Firm

Maximize social media impact with value-driven touch points. Strategic guidance from our marketing strategy firm in Houston.

Maximizing Social Impact and Value

To maximize social media impact, we will focus on your content pillars, ensuring you provide value to your audience and stay top of mind. As a modern marketing strategy firm, we believe that social media should be an extension of your brand story, not just a place for random updates. 

Using the main content pillars, our goal is to tell your story in a way that keeps you relevant to your audience, fostering community and trust in equal measure.

Telling Your Story in Real-Time

Social touch points allow your brand to live and breathe in the same space as your clients/customers. Our Houston marketing agency team manages these interactions to ensure they reflect your unique positioning. 

Whether it’s LinkedIn, Instagram, or other platforms, we ensure that your social presence is a direct realization of your Separation Statement. This consistency is what builds brand authority and keeps you ahead of the competition.

Strategic Community Engagement

Every like, comment, and share is an opportunity to provide “reassurance” to a prospect. We use social media to highlight your satisfied clients/customers and dedicated employees, bringing your brand’s culture to the forefront. 

This is an essential component of your broader Digital Presence, as it provides the social proof that modern buyers demand. We turn your social channels into active touchpoints that drive traffic back to your website and generate high-quality leads.

Community Engagement & Brand Presence

Content pillars prevent your brand from becoming “noisy.” By sticking to core themes, our Houston Marketing Consultants ensure that every post reinforces your brand’s unique separation and provides genuine value to the reader.

Consistency is key. By following a strategic posting schedule that aligns with your Strategic Marketing Plan, we ensure your brand is the first one clients/customers think of when they have a need.

We don’t believe in being everywhere just for the sake of it. We identify the platforms where your target clients/customers actually participate, ensuring your marketing consulting in Houston budget is spent where it will have the most significant impact.

Tenacity

Angie

Emily

Kate

Maegan

Enablement

Angie

KD

Maegan

Galvanizing

Eric

Tara

Discernment

Eric

Kate

KD

Kyle

Amir

Invention

Kyle

Tara

Amir

Wonder

Emily

Kyle Poerschke

Assistant Account Manager / Content Curator

The Discriminating Ideator

The Discriminating Ideator excels in generating original ideas and critically evaluating them, effectively blending creativity with practical judgment. They are adept at not only coming up with innovative concepts but also in assessing their feasibility and potential impact.

Invention, Discernment

Learn more about how our team utilizes Working Genius.

a race car driver. As a child, I had a desire to become a race car driver even though I didn’t have any particular exposure or introduction to the sport. It was just an early gut feeling I had. For some reason I felt like I knew it would be something I would enjoy!

That feeling of getting to work on something you enjoy and are passionate about, and when finished, feeling like you did a good job. That just makes me want to do more!

I don’t see how you can answer anything other than flying. It would solve so many of life’s issues. There are obvious benefits like efficient travel and scenic views.

But think about this. It is a common thing to “go for a walk” to relieve some stress but how lame is that in comparison to someone who can take a couple minutes to “go for a flight”. Flying would provide a sense of joy and freedom that would allow me to forget about all of my current problems, allowing me to reset and return with a new focus. I’d never be stressed again.

A race car driver in my early ages, and then I shifted towards basketball when I realized I was pretty good. I wanted to go to the NBA. I was also inspired by Dude Perfect growing up, to the point where me and my friends had a YouTube Channel making trick shot videos. I wanted to be like them.

Probably chocolate chip cookies. I eat them pretty much every night and I don’t think I will be able to do that much longer.

Play golf, tennis, listen to music, be with friends and family, eat good food. I am a person who enjoys having hobbies, so I am always open to trying new things.

We listen before we lead. Those who give the best advice are the ones who listen well!

Eric Poerschke

Managing Partner

The Intuitive Activator

The Intuitive Activator stands out for their ability to quickly initiate action and kickstart projects with a blend of instinct and momentum. Their strength lies in their spontaneous energy and knack for turning concepts into tangible actions, making them invaluable in dynamic environments.

Discernment, Galvanizing

Learn more about how our team utilizes Working Genius.

My absolute best days are when we’re able to help a client see their business differently. It’s usually at this point when things begin to take off and the effectiveness of what we can do for them begins to be realized both internally and externally in a very powerful way.

don’t get too high on the highs and too low on the lows. This advice was from my high school basketball coach.

I think it would be so cool to be able to fly. The different vantage points would be amazing and the ability to get places quickly would be awesome.

As a young fella, I probably wanted to be the usual things like a policeman, fireman, etc. But from high school on, I have always wanted to own my own business. In graduate school, my buddies were sure that I would make a living helping people/organizations see things from a different perspective. They were right!

Be prepared to deliver absolute excellence, while being part of a very caring, results-oriented, drama-free work environment.

There are a whole bunch of food categories that I wish had zero calories. If I had to pick one, it would definitely be tortilla chips with guacamole, chili con queso and/or salsa.

My favorite thing to do, by far, is to hang out with my family…Tracy, Erin, Trey and Kyle. My peeps!

I think giving the client what they need, not just what they want really defines NextLevel Thinking. We have seen some extraordinary results from those clients that have really embraced this collaborative approach.