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Engaging on LinkedIn

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Good Job!

Good Job! You made it! You’ve created a LinkedIn Personal Page, and your LinkedIn Business Profile is ready.
It’s time to start engaging on the platform with relevant content. Еmployee advocacy can benefit both you as an employee and your company.

What should you share?

Sharing your company’s posts is a great way to share more about your work and current projects, boost your company page, and, most importantly, ensure people in your network associate you with this field of work. Don’t forget to tag your company and other employees using relevant hashtags as directed by NextLevel Thinking.

Here are some additional ideas:

• Celebrate your teammates’ accomplishments with posts to support them and your company. These posts show that you’re a team player who gives credit when credit is due.

• Share motivational speeches, quotes, books, or podcasts with your contacts. Tagging the authors will also benefit your profile. These posts can appeal to a larger audience and have a fantastic reach.

• Share videos or links to articles that pertain to your industry. You can create your own, referred to as native content, or share content from other industry thought leaders.

• Ask your connections a question and allow them to share their opinion. Polls are popular, entertaining, and a great way to learn more about your connections. They can be related to your field of work or interests, created for fun, or with the strategic goal of learning more about a specific question. A great way to determine what your followers want to see in your profile is to simply ask them.

• Is your company hiring? Share the job posting and highlight why you believe it is a great place to work.

• Take a look at the content being shared by your industry partners or associations and add your thoughts.

• Are you attending an industry event? Post about it! You could also use LinkedIn to invite colleagues.

Need Help Creating Your First Post?

Set an Achievable Goal for LinkedIn

At NextLevel Thinking, we believe that spending 5-10 minutes per week pays huge dividends on LinkedIn. So set a calendar reminder to check in on LinkedIn once a week. You might also want to set a timer for 10 minutes as you’ll likely enjoy the platform, and time could get away from you.

The NextLevel Thinking Team will also deliver links to recent company posts to your email inbox with suggestions to interact with them via the like, comment, or share features.

LinkedIn Mobile

The LinkedIn mobile apps for Android and iPhone are easy to use and put your entire network at your fingertips. We recommend downloading the app and using it to post and connect with others. Our favorite feature is the digital business card. It is simple to use!  You can open the card within the LinkedIn app by clicking the square in the search box and share your LinkedIn code with everyone you meet. This is extremely helpful at tradeshows or other events. Did we mention it is completely free?

Engaging on LinkedIn will benefit you
and your company by:

1. Increasing brand awareness and visibility
2. Raising business SEO rankings
3. Increasing chances of customer conversion
4. Improving brand authority
5. Humanizing your business

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We cannot overemphasize the importance of social media marketing. However, its effectiveness for your business is dependent on you. The Team at NLT is here to help and support you. Please reach out to your account manager if you have additional questions or if you’d like to schedule a content brainstorming session.

Check out our other LinkedIn training pages to learn more:

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Tenacity

Angie

Emily

Kate

Maegan

Enablement

Angie

KD

Maegan

Galvanizing

Eric

Tara

Discernment

Eric

Kate

KD

Kyle

Amir

Invention

Kyle

Tara

Amir

Wonder

Emily

Kyle Poerschke

Assistant Account Manager / Content Curator

The Discriminating Ideator

The Discriminating Ideator excels in generating original ideas and critically evaluating them, effectively blending creativity with practical judgment. They are adept at not only coming up with innovative concepts but also in assessing their feasibility and potential impact.

Invention, Discernment

Learn more about how our team utilizes Working Genius.

a race car driver. As a child, I had a desire to become a race car driver even though I didn’t have any particular exposure or introduction to the sport. It was just an early gut feeling I had. For some reason I felt like I knew it would be something I would enjoy!

That feeling of getting to work on something you enjoy and are passionate about, and when finished, feeling like you did a good job. That just makes me want to do more!

don’t take any wooden nickels.

I don’t see how you can answer anything other than flying. It would solve so many of life’s issues. There are obvious benefits like efficient travel and scenic views.

But think about this. It is a common thing to “go for a walk” to relieve some stress but how lame is that in comparison to someone who can take a couple minutes to “go for a flight”. Flying would provide a sense of joy and freedom that would allow me to forget about all of my current problems, allowing me to reset and return with a new focus. I’d never be stressed again.

A race car driver in my early ages, and then I shifted towards basketball when I realized I was pretty good. I wanted to go to the NBA. I was also inspired by Dude Perfect growing up, to the point where me and my friends had a YouTube Channel making trick shot videos. I wanted to be like them.

Make yourself available!

Probably chocolate chip cookies. I eat them pretty much every night and I don’t think I will be able to do that much longer.

Play golf, tennis, listen to music, be with friends and family, eat good food. I am a person who enjoys having hobbies, so I am always open to trying new things.

We listen before we lead. Those who give the best advice are the ones who listen well!

Eric Poerschke

Managing Partner

The Intuitive Activator

The Intuitive Activator stands out for their ability to quickly initiate action and kickstart projects with a blend of instinct and momentum. Their strength lies in their spontaneous energy and knack for turning concepts into tangible actions, making them invaluable in dynamic environments.

Discernment, Galvanizing

Learn more about how our team utilizes Working Genius.

a psychologist!

My absolute best days are when we’re able to help a client see their business differently. It’s usually at this point when things begin to take off and the effectiveness of what we can do for them begins to be realized both internally and externally in a very powerful way.

don’t get too high on the highs and too low on the lows. This advice was from my high school basketball coach.

I think it would be so cool to be able to fly. The different vantage points would be amazing and the ability to get places quickly would be awesome.

As a young fella, I probably wanted to be the usual things like a policeman, fireman, etc. But from high school on, I have always wanted to own my own business. In graduate school, my buddies were sure that I would make a living helping people/organizations see things from a different perspective. They were right!

Be prepared to deliver absolute excellence, while being part of a very caring, results-oriented, drama-free work environment.

There are a whole bunch of food categories that I wish had zero calories. If I had to pick one, it would definitely be tortilla chips with guacamole, chili con queso and/or salsa.

My favorite thing to do, by far, is to hang out with my family…Tracy, Erin, Trey and Kyle. My peeps!

I think giving the client what they need, not just what they want really defines NextLevel Thinking. We have seen some extraordinary results from those clients that have really embraced this collaborative approach.