Connecting for Business
Grow Your Company Page!
Connecting with Employees
As any good business owner knows, a company relies on its employees. A LinkedIn company page is no different! Make sure all of your employees have created a LinkedIn profile with our Personal Profile training page. When they fill out the experience section, they should make sure to connect the correct company page listing. If they are currently working at your company, the logo will appear at the top of their profile. Their personal connections will get curious and connect with your company. Help your employees add to their experience section with this video. For a simple explanation, see this article.
Encourage Employee Reposts
After all employees follow the company page, it is important that they spend a few minutes each week engaging with the content. Aside from liking and commenting, they have the option to repost. We suggest they repost important company-related news or posts that they are tagged in. Learn more here.
Importance of Employee Posting
Engaging employees on the company’s social media platforms is a great way to display company culture, community, and competency. There are plenty of benefits for the company and employees alike. To achieve growth on LinkedIn, collaboration is necessary. Learn more here.
There are two ways to invite connections to follow a company page on LinkedIn. The first way is one we discussed in the training for a business to create their company page, and that is through the use of page admins. Refer to step 3 on the business training page to learn how to add admins. The second way to invite your network connections to follow a company page is only available for company page accounts with less than 5,000 followers. This is something all employees can do without becoming a page admin.
As a Page Admin
Check out the video below to learn how to invite connections to follow your company page as an admin. Most company pages give you 100 invite credits, but some will allot you 250. This credit limit is randomly awarded by LinkedIn.
Not as a Page Admin
This special feature is reserved for pages under 5,000 followers. Anyone on LinkedIn is able to follow the steps shown in the video below to invite followers. Each LinkedIn user has a limit of 50 invite credits each month.
Link Your Company Page
A great way to grow your LinkedIn company page is to make sure your customers, partners, employees, and others can find it! It seems obvious, but adding a LinkedIn social icon can be easily forgotten. This process will look different depending on what platform you are linking your company page on.
You will typically find an icon at the footer of a company’s website. When clicked, this icon opens the social platform of choice in another tab or window.
LinkedIn icons can be integrated at the bottom of emails that go out to an entire email list.
They can also be added to the individual’s email signature, but we recommend they link their personal page, not company page.
Pictured below is an example of how links to other social platforms work on Instagram. Most companies use a service that compiles multiple links in one. As an NLT client, we will set this up for you!
Unless you go viral, which not many companies do, growing on social media will take time! With the help of NLT, we can collaborate on setting some social media marketing goals for your company. The best way to hit these goals is to get everybody in the company involved and excited. As you can see, a lot of LinkedIn company page growth comes as a result of employee engagement.
We recommend setting monthly reminders for all company page admins to invite their connections!