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Connecting for Business

Grow Your Company Page!

 
You’re almost a LinkedIn pro! Just a few more steps to go. You already have a LinkedIn personal page and know how to engage. You also created a LinkedIn company page, so now you are ready to learn how to increase the connections on your company page. Many LinkedIn users follow more people than companies, so it is crucial to utilize the following strategies to invite them to follow your company page. Employee advocacy benefits the employee’s profile and the company itself. Let’s get started!

Connecting with Employees

As any good business owner knows, a company relies on its employees. A LinkedIn company page is no different! Make sure all of your employees have created a LinkedIn profile with our Personal Profile training page. When they fill out the experience section, they should make sure to connect the correct company page listing. If they are currently working at your company, the logo will appear at the top of their profile. Their personal connections will get curious and connect with your company. Help your employees add to their experience section with this video. For a simple explanation, see this article. 

Encourage Employee Reposts

After all employees follow the company page, it is important that they spend a few minutes each week engaging with the content. Aside from liking and commenting, they have the option to repost. We suggest they repost important company-related news or posts that they are tagged in. Learn more here.

Importance of Employee Posting

Engaging employees on the company’s social media platforms is a great way to display company culture, community, and competency. There are plenty of benefits for the company and employees alike. To achieve growth on LinkedIn, collaboration is necessary. Learn more here.

Inviting Connections

There are two ways to invite connections to follow a company page on LinkedIn. The first way is one we discussed in the training for a business to create their company page, and that is through the use of page admins. Refer to step 3 on the business training page to learn how to add admins. The second way to invite your network connections to follow a company page is only available for company page accounts with less than 5,000 followers. This is something all employees can do without becoming a page admin.

As a Page Admin

Check out the video below to learn how to invite connections to follow your company page as an admin. Most company pages give you 100 invite credits, but some will allot you 250. This credit limit is randomly awarded by LinkedIn.

Play Video

Not as a Page Admin

This special feature is reserved for pages under 5,000 followers. Anyone on LinkedIn is able to follow the steps shown in the video below to invite followers. Each LinkedIn user has a limit of 50 invite credits each month.

Play Video

Link Your Company Page

A great way to grow your LinkedIn company page is to make sure your customers, partners, employees, and others can find it! It seems obvious, but adding a LinkedIn social icon can be easily forgotten. This process will look different depending on what platform you are linking your company page on.

 

Website

You will typically find an icon at the footer of a company’s website. When clicked, this icon opens the social platform of choice in another tab or window.

Email

LinkedIn icons can be integrated at the bottom of emails that go out to an entire email list.

They can also be added to the individual’s email signature, but we recommend they link their personal page, not company page.

Social Platforms

Pictured below is an example of how links to other social platforms work on Instagram. Most companies use a service that compiles multiple links in one. As an NLT client, we will set this up for you!

Best Practices

Unless you go viral, which not many companies do, growing on social media will take time! With the help of NLT, we can collaborate on setting some social media marketing goals for your company. The best way to hit these goals is to get everybody in the company involved and excited. As you can see, a lot of LinkedIn company page growth comes as a result of employee engagement.

We recommend setting monthly reminders for all company page admins to invite their connections!

Check out our other LinkedIn training pages to learn more:

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Copyright © 2022, Next Level Thinking. All rights reserved.

Eric Poerschke

In another life, I’m pretty sure I was a psychologist!

What’s the most inspiring part of your job?

My absolute best days are when we’re able to help a client see their business differently. It’s usually at this point when things begin to take off and the effectiveness of what we can do for them begins to be realized both internally and externally in a very powerful way.

The best piece of advice I’ve ever been given is don’t get too high on the highs and too low on the lows. This advice was from my high school basketball coach.
If you could possess one super-human power, what would it be?

I think it would be so cool to be able to fly. The different vantage points would be amazing and the ability to get places quickly would be awesome.

What did you want to be when you grew up?

As a young fella, I probably wanted to be the usual things like a policeman, fireman, etc. But from high school on, I have always wanted to own my own business. In graduate school, my buddies were sure that I would make a living helping people/organizations see things from a different perspective. They were right!

What advice would you give a candidate who wants to join our team of superstars?

Be prepared to deliver absolute excellence, while being part of a very caring, results-oriented, drama-free work environment.

What one food do you wish had zero calories?

There are a whole bunch of food categories that I wish had zero calories. If I had to pick one, it would definitely be tortilla chips with guacamole, chili con queso and/or salsa.

What do you like to do in your spare time?

My favorite thing to do, by far, is to hang out with my family…Tracy, Erin, Trey and Kyle. My peeps!

Which of the three NextLevel Thinking core values resonates the most with you?

I think giving the client what they need, not just what they want really defines NextLevel Thinking. We have seen some extraordinary results from those clients that have really embraced this collaborative approach.