BUSINESS
ENGAGING
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Connecting for Business

Grow Your Company Page!

 
You’re almost a LinkedIn pro! Just a few more steps to go. You already have a LinkedIn personal page and know how to engage. You also created a LinkedIn company page, so now you are ready to learn how to increase the connections on your company page. Many LinkedIn users follow more people than companies, so it is crucial to utilize the following strategies to invite them to follow your company page. Employee advocacy benefits the employee’s profile and the company itself. Let’s get started!

Connecting with Employees

As any good business owner knows, a company relies on its employees. A LinkedIn company page is no different! Make sure all of your employees have created a LinkedIn profile with our Personal Profile training page. When they fill out the experience section, they should make sure to connect the correct company page listing. If they are currently working at your company, the logo will appear at the top of their profile. Their personal connections will get curious and connect with your company. Help your employees add to their experience section with this video. For a simple explanation, see this article. 

Encourage Employee Reposts

After all employees follow the company page, it is important that they spend a few minutes each week engaging with the content. Aside from liking and commenting, they have the option to repost. We suggest they repost important company-related news or posts that they are tagged in. Learn more here.

Importance of Employee Posting

Engaging employees on the company’s social media platforms is a great way to display company culture, community, and competency. There are plenty of benefits for the company and employees alike. To achieve growth on LinkedIn, collaboration is necessary. Learn more here.

Inviting Connections

There are two ways to invite connections to follow a company page on LinkedIn. The first way is one we discussed in the training for a business to create their company page, and that is through the use of page admins. Refer to step 3 on the business training page to learn how to add admins. The second way to invite your network connections to follow a company page is only available for company page accounts with less than 5,000 followers. This is something all employees can do without becoming a page admin.

As a Page Admin

Check out the video below to learn how to invite connections to follow your company page as an admin. Most company pages give you 100 invite credits, but some will allot you 250. This credit limit is randomly awarded by LinkedIn.

Not as a Page Admin

This special feature is reserved for pages under 5,000 followers. Anyone on LinkedIn is able to follow the steps shown in the video below to invite followers. Each LinkedIn user has a limit of 50 invite credits each month.

Link Your Company Page

A great way to grow your LinkedIn company page is to make sure your customers, partners, employees, and others can find it! It seems obvious, but adding a LinkedIn social icon can be easily forgotten. This process will look different depending on what platform you are linking your company page on.

 

Website

You will typically find an icon at the footer of a company’s website. When clicked, this icon opens the social platform of choice in another tab or window.

Email

LinkedIn icons can be integrated at the bottom of emails that go out to an entire email list.

They can also be added to the individual’s email signature, but we recommend they link their personal page, not company page.

Social Platforms

Pictured below is an example of how links to other social platforms work on Instagram. Most companies use a service that compiles multiple links in one. As an NLT client, we will set this up for you!

Best Practices

Unless you go viral, which not many companies do, growing on social media will take time! With the help of NLT, we can collaborate on setting some social media marketing goals for your company. The best way to hit these goals is to get everybody in the company involved and excited. As you can see, a lot of LinkedIn company page growth comes as a result of employee engagement.

We recommend setting monthly reminders for all company page admins to invite their connections!

Check out our other LinkedIn training pages to learn more:

BUSINESS
PERSONAL
ENGAGING

Tenacity

Angie

Emily

Kate

Maegan

Enablement

Angie

KD

Maegan

Galvanizing

Eric

Tara

Discernment

Eric

Kate

KD

Kyle

Amir

Invention

Kyle

Tara

Amir

Wonder

Emily

Kyle Poerschke

Assistant Account Manager / Content Curator

The Discriminating Ideator

The Discriminating Ideator excels in generating original ideas and critically evaluating them, effectively blending creativity with practical judgment. They are adept at not only coming up with innovative concepts but also in assessing their feasibility and potential impact.

Invention, Discernment

Learn more about how our team utilizes Working Genius.

a race car driver. As a child, I had a desire to become a race car driver even though I didn’t have any particular exposure or introduction to the sport. It was just an early gut feeling I had. For some reason I felt like I knew it would be something I would enjoy!

That feeling of getting to work on something you enjoy and are passionate about, and when finished, feeling like you did a good job. That just makes me want to do more!

don’t take any wooden nickels.

I don’t see how you can answer anything other than flying. It would solve so many of life’s issues. There are obvious benefits like efficient travel and scenic views.

But think about this. It is a common thing to “go for a walk” to relieve some stress but how lame is that in comparison to someone who can take a couple minutes to “go for a flight”. Flying would provide a sense of joy and freedom that would allow me to forget about all of my current problems, allowing me to reset and return with a new focus. I’d never be stressed again.

A race car driver in my early ages, and then I shifted towards basketball when I realized I was pretty good. I wanted to go to the NBA. I was also inspired by Dude Perfect growing up, to the point where me and my friends had a YouTube Channel making trick shot videos. I wanted to be like them.

Make yourself available!

Probably chocolate chip cookies. I eat them pretty much every night and I don’t think I will be able to do that much longer.

Play golf, tennis, listen to music, be with friends and family, eat good food. I am a person who enjoys having hobbies, so I am always open to trying new things.

We listen before we lead. Those who give the best advice are the ones who listen well!

Eric Poerschke

Managing Partner

The Intuitive Activator

The Intuitive Activator stands out for their ability to quickly initiate action and kickstart projects with a blend of instinct and momentum. Their strength lies in their spontaneous energy and knack for turning concepts into tangible actions, making them invaluable in dynamic environments.

Discernment, Galvanizing

Learn more about how our team utilizes Working Genius.

a psychologist!

My absolute best days are when we’re able to help a client see their business differently. It’s usually at this point when things begin to take off and the effectiveness of what we can do for them begins to be realized both internally and externally in a very powerful way.

don’t get too high on the highs and too low on the lows. This advice was from my high school basketball coach.

I think it would be so cool to be able to fly. The different vantage points would be amazing and the ability to get places quickly would be awesome.

As a young fella, I probably wanted to be the usual things like a policeman, fireman, etc. But from high school on, I have always wanted to own my own business. In graduate school, my buddies were sure that I would make a living helping people/organizations see things from a different perspective. They were right!

Be prepared to deliver absolute excellence, while being part of a very caring, results-oriented, drama-free work environment.

There are a whole bunch of food categories that I wish had zero calories. If I had to pick one, it would definitely be tortilla chips with guacamole, chili con queso and/or salsa.

My favorite thing to do, by far, is to hang out with my family…Tracy, Erin, Trey and Kyle. My peeps!

I think giving the client what they need, not just what they want really defines NextLevel Thinking. We have seen some extraordinary results from those clients that have really embraced this collaborative approach.