LinkedIn for Business
Why LinkedIn for Business?
LinkedIn is a valuable tool for all companies, especially those in B2B. You can connect with partners, customers, and potential customers through engagements like following, liking, commenting, and messaging.
Many people go to LinkedIn to discover the credibility or popularity of a company, this is why it’s important to be active and have followers. The company’s profile might be viewed at any time by any one. The top pages in your industry may come up at the top of a search, so let’s get those numbers up.
Not to mention, LinkedIn is a huge tool for hirers and people looking to be hired.
Here at NextLevel Thinking, we recommend LinkedIn because any time you meet a new prospect or connection in business, they are likely to look up your personal page or company page. Be sure to follow the guide below so that you can represent your company well and maximize your opportunities. Whether you are starting from scratch or you already have a company page, we have everything you will need to get started.
If You Are A Business Leader:
When starting from scratch, the first thing to do is set up an account and create a profile.
Your profile should act as a one-stop-shop that describes who you are, what you have done, and what you are doing currently. The more filled out it is, the more official you will look. If you already have a profile with the information filled out, watch the video to see if you’re making any mistakes.
Step 1: Create the Page here.
You may need to ensure that your personal profile has your first and last name, is at least 7 days old, has a profile strength of “intermediate” or “all-star”, has connections, a company website and email, and that you are listed as a current employee in the experience section of your profile personal.
Step 2: Fill in as Many Details as Possible, Optimize the Profile.
Fill in all information pertaining to a website link, industry, company size, headquarter location, founding date, and specialities. Consider adding as much information as possible in the business overview section, utiliziting your NLT separation statement for this area.
Step 3: Admins from your organization
Don’t forget to add admins from your organization, it will be important for them to have access when we get to step 4. If you’d like to learn more, watch this video.
Step 4: Connect Your LinkedIn Across Platforms.
You can promote your LinkedIn business page on other social media platforms by connecting it if they give the option.
Here are a few tips:
a. Add a link to the business page at the bottom of the emails that you send out to your mailing list.
b. Add a link, or even a “follow us” button to the business page at the bottom of the company’s website. You don’t want to be hard to find!
Good news for you! NextLevel Thinking will set up this up on your behalf.
Step 5: Customize Your Linkedin Profile URL
The first thing to do is connect with every individual in your organization. They should each go through the employee setup steps on the prior page, if you’re serious about the growth of the company page.
Double check that you added admins to the LinkedIn Company Page as directed in Step Three. Each of these page admins can now issue invitations inviting personal connections to follow the company page growing your reach exponentially.
a. Navigate to your LinkedIn Company Page
b. View as Admin
c. Click on the Admin Tools menu on the right hand side
d. Select Invite Connections
If you’d like to learn more, read this blog.