LinkedIn for Business
Why LinkedIn for Business?
LinkedIn is a valuable tool for all companies, especially those in B2B. You can connect with partners, customers, and potential customers through engagements like following, liking, commenting, and messaging.
Many people go to LinkedIn to discover the credibility or popularity of a company; this is why it’s essential to be active and have followers. The company’s profile might be viewed at any time by anyone. The top pages in your industry may appear at the top of a search, so let’s get those numbers up.
Not to mention, LinkedIn is an important tool for hirers and people looking to be hired.
Here at NextLevel Thinking, we recommend LinkedIn because any time you meet a new prospect or connection in business, they are likely to look up your personal page or company page. So follow the guide below to represent your company well and maximize your opportunities. Whether starting from scratch or your company already has a page, we have everything you need to get started.
If You Are A Business Leader
Before you create a page for your company, ensure that your personal profile is up-to-date. You want your page to look credible and connected by having page followers, posting consistently, and ensuring connected employees have an up-to-date LinkedIn profile.
Please refer to our LinkedIn training for personal pages before continuing.
If you run into any issues while setting up the company page, you can watch the video below for some tips, tricks, and solutions.
How To Create Your LINKEDIN COMPANY PAGE!
Step 1: Create the Page
Quick Tip: You may need to ensure that your personal profile has your first and last name, is at least seven days old, has a profile strength of “intermediate” or “all-star,” has connections, a company website, and email, and that you are listed as a current employee in the experience section of your profile personal. Check out 0:10-2:16 of the above video for more information.
Step 2: Optimize the Profile
Optimizing a profile generally means utilizing all the features and sections the LinkedIn platform offers. Be sure to fill in all important information, including your website link, industry, company size, headquarter location, founding date, and specialties.
Consider adding as much information as possible in the overview section, utilizing your NLT story for this area.
For more help, check out 2:54-6:40 of the video above.
Step 3: Add Admins From Your Organization
Adding multiple employees as admins on a company page will allow the number of followers to grow as they invite connections from their network.
How To Add an Admin:
Navigate to the company page, and click Admin tools. Find the settings section that looks like the image below. Click Manage admins and click + Add admin. Search for their name and click Save. We recommend adding employees as content admins. If you’d like to learn more, watch this video.
Step 4: Connect Your LinkedIn Across Platforms
You can promote your LinkedIn company page on other social media platforms by connecting it if they give you the option.
Here are a few tips:
Add a link to the company’s LinkedIn page in your email footer. This will be at the bottom of your emails to your mailing list.
Add a link, or even a “follow us” button to the company page at the bottom of the company’s website. You don’t want to be hard to find! As an example, you can see the LinkedIn icon for NLT at the footer of this page.
Good news for you! NextLevel Thinking will set this up on your behalf.
You can also add your personal LinkedIn account to your email signature. See how to create your email signature here.
Step 5: Connect Your Organization's Employees
The first thing to do is connect with every individual in your organization. Ideally, each of your employees will develop personal page by employing our Personal LinkedIn Training. If you’re serious about the growth of your company page, this is an excellent place to start!
Double-check that you added admins to the LinkedIn Company Page as directed in Step Three. Each page admin can now issue invitations inviting personal connections to follow the company page growing your reach exponentially.
If you’d like to learn more, read this blog.