CFL Awareness Ad Wins National Award

HOUSTON, TX (May 16, 2013) – One of NextLevel Thinking’s clients, Gulf Coast Regional Blood Center has won the TV Public Service Announcement Category for the 2013 Daniel Eberts Radio, TV and Film Awards for it’s 2012 holiday season awareness ad. The award was presented on May 16 at the Association of Donor Recruitment Professionals 2013 Annual Conference in Scottsdale, Arizona

For more than 20 years, ADRP’s Daniel Eberts Radio, TV and Film Awards have recognized outstanding public service announcements that dispel misconceptions and increase awareness about donating blood.

The Blood Center’s award-winning awareness ad features Commit for Life donor and volunteer Shelley and her children, Trinity and Trey, a blood recipient. Trey was diagnosed with cancer at just 5 weeks old and received multiple transfusions as an infant throughout his treatment. Today, Trey is a healthy pre-teen, and his entire family is grateful.