Entrepreneur published an interesting read on Artificial Intelligence last week. AI, short for Artificial Intelligence, “is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analyzing, decision making, and problem-solving.” We are seeing more and more applications of AI in marketing, especially with the growth of digital advertising.
Head on over to the Entrepreneur Website to read the article and learn how artificial intelligence could be added to your current marketing mix.
The article also shared a staggering estimate: “The global AI market was worth $7.35 billion in 2018, where the largest portion of revenue was stirred from enterprise applications. The market is expected to catapult to $89.84 billion by 2025.” Read the article to learn more about the role of artificial intelligence in marketing.