Customer Experience Surveys are a great tool to gain valuable customer insights about your company, market and clients, but only if they are well executed. Take a look at Survey Gizmo’s 8 Customer Experience Best Practices to improve the effectiveness of future surveys:

1. Clearly word your questions.
2. Know when and when not to use open-ended questions.
3. Consider your respondents’ experience while determining question order.
4. Respond to negative feedback as soon as possible.
5. Thank the customers that provide delightful feedback.
6. Develop a Board of Customers program, or something similar.
7. Make sure that personal questions are marked as optional.

Click here to read the article in it’s entirety and learn how to execute each best practice.